Archive for the ‘Out and About’ Category

alt summit NYC

The Alt Summit is practically THE conference of the year. A perfect meeting place for all bloggers, design-minded people, and companies hoping to connect with them. After missing out on their summit in SLC, I was so lucky to find out their new NYC summit was happening at the same time I was in town for NYIGF. Yet another perfect coincidence.

Here’s some highlights:

We started out very early in the morning doing some crafting at the Martha Stewart office (of all places!).

The first talk was by Tina aka Swissmiss aka Tattly aka Creative Morning founder aka Teux Deux app creator (phew!). What an inspiring speech. We then listened to Pilar Guzman, editor in chief of Martha Stewart mag and founder of Cookie magazine, and Kevin Sharkey, Martha’s right hand man, give an amazing insider’s view of Martha’s magazine and what goes into making an issue. I was able to speak with them during cocktail hour and Pilar was already familiar with Petit Collage! (gasp).

martha at alt summit

Look who showed up unexpectedly. MARTHA!

After lunch was a blogger panel. I met a couple of new forces: Jenny of Little Green Notebook and Katie of Matchbook Magazine who talked about blogger etiquette and much more. There was another panel featuring the art director of West Elm, the CCO of Tea Collection, and Etsy on “what the cool brands are doing” in today’s social media. So much good stuff.

lorena at alt summit

Yours truly and Michelle, CEO of Land of Nod!

A rooftop party closed up the day’s events where I met my long time idol Jodi Levine. She created Martha’s kids magazine and worked there since 1994! I believe she’s editor at large for crafts now. She also knew our line well. I almost fainted.

What an absolutely fun packed day. I’m so glad I was able to finally attend! I hope to go again next year.

It’s interesting to watch how differently your child handles shopping as they grow. Each age is a new experience! My daughter Matilda, now 3, is turning into quite the avid shopper.

Last weekend, for Mother’s Day, my family and I braved the crowds and headed to the Los Angeles Rose Bowl Flea Market. I had my essentials: sun hat, water, and snacks, but it doesn’t matter how much you plan in advance. The heat, the crowds, the lines…it was tough! However, the flea market was really well priced with a huge selection of goods. Although we only managed to stay a few hours, we still enjoyed it.

We bought some great things, too: tiny doll house furniture and dolls for Matilda (only $2!), old paper ephemera for moi, vintage baby shoes for $4, and amazing vintage card games. Pics to come!

Petit Collage Lorena Siminovich finds at the Rose Bowl Flea Market

Petit Collage Lorena Siminovich: Matilda, the little shopper

Petit Collage Lorena Siminovich: Matilda and I on Mother's Day

Although the jetlag is taking the best of us, I still wanted to write an update on our trip.

Here’s the good news:
1.We’re finally back!
2.Food was awesome
3.The trip was very productive!

As Petit Collage continues to expand its offering, we went to Hong Kong and China to visit factories, trade shows and meet with our agents, who overview our sourcing and quality control. While the majority of our line is made in the USA, demand grows for more affordable gifts items so we’re now searching for the best manufacturers around the globe who are aligned with our environmental responsibility and ethical standards. Hence, it was important to see them in person.

Annie, our senior designer, and I embarked on a 6 day adventure with a packed agenda, comfortable shoes, and loads of coffee.

Here some snapshots of our trip:

hong kong trip

Clockwise top to bottom: Lorena and the view from Tsim Tsa Tsui, afternoon dessert at our hotel, beautiful hanging gardens, colorful ferry destined for Hong Kong, modern airport carpet, even more desserts, peking duck at the convention center of all places (!!!), instant taxi button.

On the way to our flight, look what we spotted in the San Francisco airport’s MOMA store. Our Petit Collage San Francisco print on wood!

 

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