Age: 0-12 Months

Everything here has been tested and rated specifically for babies under one. Soft organic rattles they can mouth safely, wooden toys they can grip and shake, and board books with pages thick enough to survive teething - all made from GOTS-certified cotton, FSC wood, and recycled materials.

20 Products

What Babies Actually Need at This Stage

In the first twelve months, your baby's world is hands, mouth, eyes, and ears. Every toy at this age serves one of those senses - something to grip, something to chew, something bright to look at, or something that makes a sound when shaken or squeezed.

Here's how the formats break down by sub-stage:

  • 0-3 months: High-contrast stroller cards and soft chime balls. Your baby's vision is still developing, so bold patterns and simple shapes get the most attention. Soft squeakers and chime balls provide gentle auditory feedback.
  • 3-6 months: Organic cotton squeakers, activity toys, and teething-friendly rattles. At this stage, everything goes in the mouth - every item in our Soft Baby Toys range uses GOTS-certified organic cotton for exactly that reason.
  • 6-12 months: Wooden rattles, push-along toys, stacking rings, and first instruments. Fine motor skills develop quickly here. Our Wooden Baby Toys collection focuses on this transition from soft to solid formats.

Choosing Between Soft and Wooden Formats

Both are safe for this age range, but they serve different purposes. Soft toys (organic cotton squeakers, chime balls, fabric activity toys) are lightweight, machine-surface-washable, and safe for unsupervised play in a crib or car seat. Wooden toys (rattles, push toys, stackers) are heavier, more tactile, and build grip strength and coordination - but they're better suited for supervised floor play.

A mix of both gives your baby variety without needing to overthink it. One or two soft toys for on-the-go and sleep time, one or two wooden toys for active floor play.

Books for This Age

Board books and felt books both work from birth. Felt books have soft textured pages your baby can grab and mouth. Board books have thick cardboard pages that hold up to chewing and bending. First words accordion books fold out for tummy time display. You'll find the full range in our Baby Books collection.

Gifts for New Babies

If you're shopping for a baby shower or a first-visit gift, this collection takes the guesswork out of age-appropriateness - everything here is rated 0+ or 6 months+. Gift sets that pair a soft toy with a board book and a teether are the most popular option because they cover multiple needs in one box.

For smaller budgets, a single organic cotton squeaker or a set of stroller cards makes a thoughtful gift that's genuinely useful from day one. Our Pocket-Friendly Fun collection has more options in this range.